The movie Contagion was released on the big screen last week, and in Canada at least it was heralded by one of the cleverest billboards we have seen for a long time.
A poster was created using bacterial and fungal cultures attached to the stencilled word ‘Contagion’. The poster was erected in an empty store window in Toronto – and left to grow!
Initially the poster was blank and the word “Contagion” grew from these mould cultures over a period of days.
My words do not do this justice, so sit back and watch this amazing YouTube video of the project.
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