Movie marketing goes…Bacterial?

The movie Contagion was released on the big screen last week, and in Canada at least it was heralded by one of the cleverest billboards we have seen for a long time.

A poster was created using bacterial and fungal cultures attached to the stencilled word ‘Contagion’. The poster was erected in an empty store window in Toronto – and left to grow!

Initially the poster was blank and the word “Contagion” grew from these mould cultures over a period of days.

My words do not do this justice, so sit back and watch this amazing YouTube video of the project.

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