Ever wondered what the best way is to communicate with the public on oral health issues? How to approach dental professionals? Or create lasting client relationships?
We have the answers right here! We’ve been busy devising a list of top dental marketing tips from our lovely owners, Ed and Tracy, who really know their stuff.
So here it is in all its glory…
1. No hard selling! Create a symbiotic relationship with your client – one that benefits the both of you. Aim to visit your client on a regular basis, to build up your face-to-face communication. The more they see you in person, the more they will trust you.
2. Present the evidence – if you are making claims about a product in your marketing campaigns consider the evidence being presented. Ask yourself – is the evidence accurate and relevant?
3. Always explain the patient benefits of your service or product – dentistry is focused on patient outcomes, therefore if you are offering a better patient outcome it will set you apart from your competitors.
4. Be prepared for it to take time! It takes time for dental professionals to adopt new technology, products etc. Taking small steps will lead to outcomes in time – don’t expect miracles to work overnight.
5. Get social – the web is a fantastic, free resource. You can utilise this tool to promote your brand and identity, interact with existing and potential patients or clients and inform others of your expertise in dentistry. Integrate a blog, website and social media accounts into your marketing plans and watch the virtual world meet the real world.
There you have it, our top tips for dental marketing. For more tips and advice follow us @stockdalemartin.
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