A couple of weeks ago I was at the California Dental Association Convention, in the lovely city of Anaheim, in order to oversee the set up of the booth and fantastic interactive tables, which we developed last year with the support of our good friends at Teknikos [see the Vegas Blog].
Over 3 days 28,000 visitors attended the convention, and competition for delegate ‘footfall’ was intense! So it was a immensely pleasing to once again see lines of delegates forming at the sides of our booth, all eagerly awaiting their chance to have a play with the interactive tables.
But success is not just measured in the size of the queues that form. The objective from the client’s perspective was to have a number of good quality interactions with delegates, as opposed to just handing out free products, and I’m pleased to say that these were easily met [and exceeded!].
Since the tables have been introduced, not only has discussion time with delegates increased by 3x, but they also enabled the team at the CDAC to facilitate over 6000 quality conversations during the show!
We are now woking hard on the next generation of interactive experiences to make the booth work even harder and deliver even more – so watch this space!
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